Buell Motorcycles revives production in Grand Rapids

Buell Motorcycles is back in action after a hiatus of a dozen years, with plans to launch 10 performance bikes by 2024.

Buell Motorcycles started production in Grand Rapids and promised to deliver 10 performance models by model year 2024, including variants for Dirt, Dual-Sport, Touring and Cruiser, and adding medium and small displacement engines to the range. The company is also investigating a high-performance electric model and is “open to ideas for collaboration with other companies”.

The models currently in production are hand-built in Grand Rapids and are based on the high-performance 1190 platform.

“We are excited to bring Buell back with this great selection of superbikes and performance motorcycles,” said Bill Melvin, owner and CEO of Buell. “We’re starting with the fastest American production motorcycles that were hand-built in the USA. So this is a good start. We are building these platforms out for more touring and adventure models, then expanding our shifts to compete with other global brands.

“We’ve already launched a dirt bike with Cipala Racing that won an AMA championship, and Buell will dominate (the National Hot Rod Association) this year. … The future will be quick and fun on a Buell. “

Buell will have a booth at Bike Week 2021 in Daytona Beach, Florida March 5–14.

Buell Motorcycles, a sports bike company founded in 1983 by Erik Buell in Troy, Wisconsin, was acquired by Harley-Davidson over a period of several years in the 1990s and then closed when the Great Recession hit in 2009. EBR Motorcycles, a new brand from Erik Buell, acquired the Buell brand in early 2020 and started developments to bring it back.

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