Brewvine: Breweries vs Frostbite at Lil’Bo in Traverse City

Breweries vs Frostbite is an event where new or gently used winter clothing is collected to give to those in need.

The event will take place on Wednesday, February 2nd at 5pm at the Lil’ Bo in Traverse City.

For this week’s Brewvine, Whitney Amann and photojournalist Jeremy Erickson tell us how three Michigan breweries are helping the community one beer at a time.

“It’s been three years since we launched this program nationwide,” said Phil Davey, sales manager for Cheboygan Brewing Company. “We’ve donated several pounds of clothing to the Women’s Resource Center at the events we’ve held here in Traverse City, and the response we’re getting is great. It feels really good for us to be doing something for our local communities.”

The recent weather is a chilling reminder of their mission: help keep the community warm.

The Breweries vs Frostbite event is an opportunity for people to donate new or gently used hats, gloves, jackets and boots to those in need.

“With these monosyllabic temperatures we’ve had lately and every time you leave the house you realize there are other people who don’t have the luxury of wearing warm outerwear and so we thought we would use our platform together as Michigan breweries use our platform to do good and collect and donate outerwear to local charities,” said Davey.

They don’t have a specific fundraising goal in mind, they just want their IPAs to make an impact.

“We want to make sure it’s as potent or even more potent than last year,” said Joe Black, Shepherd of Brews at Blackrocks Brewery. “It’s grown every year and for us we don’t necessarily have any other goal than that, we feel good walking away from the event that we made an impact that made a difference.”

“It feels good to come down and donate hats and gloves, but you also get to sample some amazing Michigan beers, in this case Cheboygan Brewing Company, Blackrocks and Saugatuck,” said Davey.

Drink great Michigan beer for a good cause.

“Everyone here is also super excited to be a part of this event and I can imagine this has been happening for a long time because here too the neighborhood and community all come close together even though we come from breweries all over the state, I think we’re all in the same place and just doing something good is great and to do it with a Lil’ Bo’s we couldn’t be more excited about it,” said Black.

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