? This University of Michigan class is what you want to take in college

Good Morning!

I have worked on a number of current and former University of Michigan students studying Dr. Eric Fretz’s Entrepreneurial Creativity course. Fretz, as he is called on campus, is a community celebrity. Known for his wit, his unusual teaching methods and the invitation to his students to “do epic s ***”, several groups had founded fully-fledged companies by the end of the semester.

Here are some team projects – and companies – I’ve featured so far.

Michigan Waffle House Club ?

This group set out to bring Michigan’s first waffle house to Ann Arbor. Aside from campaigning on social media and disseminating information for their movement, the group launched a Google Form in November and personally submitted nearly $ 1,000 Waffle House orders from Ohio to Ann Arbor students, faculty and locals.


Your ideal place for the 24/7 breakfast bar? South U.

The group used Photoshop to drive their Michigan Waffle House campaign. (Michigan Waffle House)

Scrunchie Shot ?

Just as it sounds, this group invented a scrunchie that discreetly contains a shot of alcohol. Just before Christmas, one of their TikTok videos went viral and received over a million views. Since then, the group has been handcrafting the scrunchie shots in Ann Arbor and shipping them to the US and Canada.

Fun fact: your first customers weren’t college students. They were soccer mothers.

Scrunchie Shot co-founder Justine Abbo wears Electric Lemonade. (Scrunchie shot)

Photoaster ?

This group consisted of engineering students and invented a mechanism that “prints” photos on toast. Fretz told them that if they could successfully print a photo of Jim Harbaugh on a slice of bread, he would give them an A +.


You did just that.

Jim Harbaugh’s face on a piece of toast. (Niket Parikh)

Fifty State Suds ?️

On another handcrafted A2 product – this team launched Fifty State Suds, a line of soap in the shape of each state. They currently sell a Michigan bar that comes in three colors and costs $ 5.99.

The group is currently in talks with downtown companies to source their Mitten State soaps at local gift stores and boutiques.

Corn and Michigan Blue Soap from Fifty State Suds. (Fifty State Suds)

Grandchildren on call ?

This team was unique in that it expanded a student’s business that he started in high school. Classmates helped Florida-born Brett Wolff take over his business, which is helping older adults with technology, and bring it fully online during the pandemic.


University of Michigan student Brett Wolff. (Brett Wolff)

Stay tuned for more on this series. Have a nice rest of the week.

– Meredith (@ meredith_A4)

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