Tradehome Shoes donates socks to Big Brothers Big Sisters | Business

TRAVERSE CITY – The Tradehome Shoes store in the Grand Traverse Mall donated 150 pairs of socks to the Big Brothers Big Sisters of Northwestern Michigan on Wednesday.

“They wanted to do something to give back to the community,” said Joe Wray, Traverse City store manager, of the company, which operates 120 locations, including nine in Michigan. “Community is what drives us, what gives us jobs and what makes us function.”

The “Trade at home, give at home” program, which was launched about six months ago, donates a pair of socks to a local charity for every pair sold.

“We created our own brand – Century – Tradehome’s own clothing brand,” Wray said. “We started selling Century brand socks. Every package we sell, we donate to a local charity. Each of our stores has chosen a local charity in their area. “

Wray said his business chose to partner with Big Brothers Big Sisters of Northwest Michigan because of the organization’s passion for serving the community and local youth, its various activities and events, and caring for young people.

Nationally, Tradehome has sold 43,000 sock packages so far during the program.

“We sold about 500 packs in my store,” Wray said.

The Traverse City store was giving away 150 pairs to Big Brothers Big Sisters this week. Supply chain problems have prevented the delivery of more.

The store will deliver more socks to Big Brothers Big Sisters as soon as they become available.

“Part of the problem is demand in the supply chain – trying to get what it takes to donate,” Wray said. “While that is happening, our numbers are still adding up. It’s an ongoing program. We will continue to sell more of them and we will be able to donate more of them. “

The Traverse City Tradehome Shoes location employs between four and 10 people, depending on the season.

Tradehome has been in business since 1921.

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