Robotics and automation groups in Ann Arbor are enhancing the A3 brand

The Association for Advancing Automation brings together the Robotic Industries Association, Advanced Vision and Imaging, Motion Control and Motor Association and A3 Mexico under one umbrella brand and membership group. // Courtesy of

The Association for Advancing Automation in Ann Arbor has announced that it will merge the Robotic Industries Association, Advanced Vision and Imaging, Motion Control and Motor Association and A3 Mexico effective April 14th.

All five organizations – the Association for Advancing Automation (A3) and its four offices – are based in the same Ann Arbor office. They were founded in different years and eventually came under the same management. The association has decided to group the branches under one brand so that members of each organization have access to the same resources and benefits.

A3 Mexico also has an office in Mexico.

A new website,, will serve as the group’s hub, providing companies and organizations with an opportunity to connect with the automation community. The group will operate under the Association for Advancing Automation.

Together, the association represents more than 1,100 members of companies active in the automation industry and brings together almost 50 years of leadership qualities and relationships in the fields of robotics, image processing, motion control and artificial intelligence.

“As the automation industry expanded and developed, companies around the world relied on multiple technologies – not just robots, vision, or motion control – to successfully develop and deploy their automation solutions,” said Jeff Burnstein, president of A3.

“By bringing our associations together, everyone interested in automating their processes can more easily get what we promise them: advanced training on the automation market and the latest technologies and applications, connections to new customers and training opportunities for employees.”

The association announced this at Automate Forward, a trade fair and conference for virtual automation taking place from March 22nd to 26th. Executives from 3M, General Motors Co., Intel, Microsoft, FedEx and others were featured at the free conference. The show featured more than 270 companies in a virtual exhibition hall and network center.

Registration and the agenda for the event are available. To register, create an account on the right side of the registration page.

A3 promotes automation technologies and ideas. Its members include automation manufacturers, suppliers, system integrators, end users, research groups and consulting firms worldwide.

Together with Automate Forward, the organization is hosting events such as the Automate Show and Conference, which is scheduled to take place in Detroit from June 6th to 9th, 2022. Vision Week, 8.-10. June 2021; and The Vision Show from October 11-13, 2022 in Boston.

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