Online Automotive Retailer Vroom Offers Last Mile Concierge Experience to Detroit Locals

The number of employees at the local downtown Detroit office, which focuses on e-commerce technology and design, has nearly tripled since it opened in 2019

Detroit, May 6, 2021 (GLOBE NEWSWIRE) – Vroom, Inc. (Nasdaq: VRM), a leading e-commerce platform for buying and selling used vehicles, today announced the launch of its local Detroit hub and a more customized driveway for 3.4 million known people in 740 zip codes within a 40 mile radius. Vroom has been delivering in the Detroit area since its inception in 2012, and now offers an experience that includes a more personalized concierge service where customer representatives advocate moving cars on Vroom-branded trucks straight to and from car buyers’ driveways Dealing with them to show off new vehicles. Vroom’s Detroit Last Mile Hub is located in Flat Rock.

Vroom’s mission is to provide the best possible driveway for delivery and collection, especially as the pandemic has increased consumers’ appetites to buy and sell cars remotely. Auto purchases by Vroom customers in the Detroit area were up nearly 163% year over year, and cars sold to Vroom by consumers were up 189%. With an emphasis on customer service, Vroom takes a unique approach by hiring people with experience in hospitality and customer service. Assisted by Mary Kay Wegner, Vroom’s Chief Logistics Officer, and her logistics leadership team led by the new VP of Transportation, John Piatak, who joined Vroom after heading Transportation at Carvana, and Steve DeVoe, VP of Hub Operations, who spent the past six years developing supply chain management solutions at Veritiv, and recently completed its 1,000th last mile delivery.

“With our valued customers in mind, we at Vroom made it a priority to create a more personalized driveway and more local hubs across the country. We are excited to be introducing this offering in Detroit,” said Vroom’s Chief Logistics Officer Mary Kay Wegner . “Motor City has a rich automotive history and a growing technical presence. We are excited to be part of the next generation of auto innovations here.”

The story goes on

Vroom is also expanding its downtown Detroit office, which now has nearly 50 engineers, designers and product managers responsible for enhancing the digital experience of the e-commerce platform for the automotive industry. The number of employees in the office has almost tripled since it opened in August 2019. The team is led by John Caine, Vroom’s Chief Conversion Officer and Chief Product Officer. Based in New York and Houston, Vroom has been keen to establish a local presence in Detroit as the company sits at the intersection of the city’s historic automotive heritage and its recent evolution as a cutting edge technology hub. Additionally, Detroit-born, lifelong Michigander Bob Mylod, managing partner of Annox Capital Management, who serves on the boards of Booking Holdings, Redfin, Dropbox and Bloomscape, is the longtime chairman of Vroom’s board of directors.

“We’re proud to be part of the local tech and automotive community, and we’re excited that our Detroit customers will see more of our red and white trucks and experience our more personalized delivery process,” said John Caine, Chief Conversion Officer & Chief Product Officer at Vroom. “It’s been great growing with the community since 2019 and we look forward to growing our teams here even further.”

Through its e-commerce platform and data-driven technology, Vroom has thousands of refurbished, low-mileage vehicles that are delivered to consumers across the United States. In addition, Vroom arranges financing through leading lenders and offers warranty, insurance and other value-added products for customers convenience. Vroom’s Sell Us Your Car® offering not only provides a better way to buy a car, it also enables customers who want to sell or trade their vehicles to have reviews, attractive market-based prices, hassle-free loan disbursements and a convenient vehicle in minutes pick up.

For more information about the options to buy and sell Vroom cars, please visit

About Vroom:
Vroom is an innovative end-to-end e-commerce platform that offers a better way to buy and sell used vehicles. The company’s scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are, offering a comprehensive vehicle selection, transparent pricing, competitive financing, and home pickup and delivery. Vroom is based in New York and Houston and also operates the Texas Direct Auto and CarStory brands. Visit for more information.

Media contact:
Moxie Communications Group
Alyssa Galella
[email protected]
(562) 294-6261

Source: Vroom, Inc.

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