HealthBar hires executive leader – Grand Rapids Business Journal
Michael Lomonaco Courtesy of HealthBar
HealthBar, a Grand Rapids-based provider of bespoke health services to consumers and businesses in its service areas, announced a new leader to join its executive team.
Michael Lomonaco will move to HealthBar as Director of Sales and Marketing and member of the management team.
In this role, Lomonaco will lead sales and marketing, with an emphasis on building the HealthBar brand and presence in the state of Michigan and across the country. At the same time, Lomonaco will provide strategic input and instructions in collaboration with founder Nathan Baar and the management team.
“I am honored to lead and direct the sales and marketing efforts at HealthBar as we work together to change the way we deliver healthcare by delivering a more consumer-friendly, transparent service model,” said Lomonaco. “I am thrilled to be working with Nathan and the incredible team of professionals who are doing life changing work to reduce an individual’s reliance on the healthcare system.”
Most recently, Lomonaco was Chief Community Engagement Officer and Director of Marketing and Sales at the John Ball Zoo. In those roles, he led efforts to expand the zoo’s presence, including initiatives such as IllumiZoo: A Glenlore Tale, a new design for the zoo entrance, the JBZ Brew partnership with Brewery Vivant, and working with partners on federal, state and regional levels Local level Help run the organization through COVID-19 logs.
Lomonaco was also director of marketing and communication at the technology consultancy OST in Grand Rapids, where he was responsible for marketing, communication and public relations at three national and three international locations. At OST, he grew his team from one person to seven and helped increase sales from $ 50 million to $ 160 million.
His career has also spanned leadership roles in local, state and federal politics, corporate and not-for-profit consulting, and manufacturing.
Lomonaco has served on several nonprofit and community boards and is currently on the boards of Make-A-Wish Michigan and the West Side Corridor Improvement Authority, which he chairs, and the J-Board of the Van Andel Institute. He is also a coach for youth sports such as soccer and basketball.
He holds a degree in criminal justice from Michigan State University and completed the Executive Education program at Yale School of Management in 2018.
HealthBar’s initial service menu included COVID-19 tests. New services are coming soon that focus on providing accessible, affordable and convenient healthcare.
“Our current health system is more focused on disease treatment than health promotion and education,” said Baar. “Our goal is to create a system in which individuals are empowered to take care of themselves and use health care in a more consumer-oriented way.
“By keeping our services simple, effective, and cost transparent, we can deliver highly effective interventions in a short amount of time and in a way that doesn’t present patient billing surprises later. Given that we are creating something very new and different, we had to prioritize our marketing and branding efforts to make that mindset extremely important. “
HealthBar is also working with organizations to provide on-site testing for employees as well as a growing range of medical services, including the new health partnership program. As part of this program, HealthBar provides medical concierge assistance, navigation, and chronic disease management to companies working to reduce their medical costs and utilization.