Rick Wershe launches new cannabis brand in East Lansing

EAST LANSING, Michigan – From prison to owning his own brand of cannabis, Rick Wershe Jr., known to many as “White Boy Rick,” works with Michigan-based cannabis retailer Pleasantrees in East Lansing.

“We created the brand for what I call the forgotten,” said Detroit-based Rick Wershe.

At the age of 17, Rick Wershe was convicted of cocaine possession. He was sentenced to life in prison, making him the longest-serving nonviolent drug offender in Michigan and indirectly earning him the nickname White Boy Rick.

“Now we cannot change the past. We can’t get the lost time back. But from now on we can do positive things in our church and help people who no one else is helping, ”said Wershe.

Helping those wrongly jailed is the purpose of its new cannabis brand called “The 8th,” referring to the 8th Amendment.

“Your 8th amendment prohibits cruel and unusual punishments or excessive fines,” he said.

Together with Pleasantrees, he works to help the prisoners get back on their feet.

“It really wasn’t a war on drugs. It was a war against people or poverty, ”said Wershe. “The other day a young man contacted me. He was sentenced to two years in prison but was fined $ 100,000. How is he supposed to pay for that? Nine times out of ten, they’ll drive him back into the crime. “

The slogan “time is money” recognizes the harm someone suffers from imprisonment.

“All of these people who have been over-criminalized or prosecuted have taken your time,” said Jerome Crawford, director of Legal Operations and Social Equity at Pleasantrees.

Wershe said all of its cannabis line products were grown in Michigan and tested for safety. They can now be purchased at any Pleasantree location.

“The varieties that we are currently bringing out under my brand, our MAC 1, which is an OG variety. It’s a really good strain that people love. (…) All along the line, we’re going to develop edibles, we’re going to bring out some cartridges, ”said Wershe.

Wershe said if you don’t smoke but want to support the cause, t-shirts are also sold.

“Children don’t belong in jail, they belong in college, they belong in school.”

To learn more about The 8th, visit their website.

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