SpartanNash will open a 55,000 square foot center to fulfill Fast Lane orders for customers of 24 grocery stores in West Michigan.
The Byron Center-based grocery chain announced Wednesday that it will host a grand opening of its new micro-fulfillment center at 5199 68th St. SE in Caledonia on July 26th.
The facility will accommodate 16,000 products and pick and pack fast lane orders for 24 Ada Fresh Market, D&W Fresh Market, Family Fare and Forest Hills Foods stores across West Michigan, primarily in the Grand Rapids and Holland area.
“Fast Lane has been of tremendous value to our in-store patrons as the pandemic has increased the importance of safe and efficient grocery shopping, collection and delivery,” said Tony Sarsam, President and CEO of SpartanNash. “The micro-fulfillment center is an exciting investment to further improve the fast lane shopping experience as we continuously improve our fulfillment speed and product availability.”
Fast Lane – which is celebrating its fourth birthday this month – is the company’s proprietary online grocery shopping service. Fast Lane orders are processed by SpartanNash Personal Shoppers who communicate with customers via SMS.
When fully operational, the micro-fulfillment center will support more than 1,000 fast lane orders per day, more than doubling current fast lane order capacity, SpartanNash said. Once a Fast Lane order has been picked and packaged in the micro-fulfillment center, it is either delivered directly to a store for collection on the roadside or to the customer’s home.
“We look forward to bringing our in-store customers even higher levels of quality and convenience than they are already enjoying with Fast Lane,” said Tom Swanson, Executive Vice President and General Manager, Corporate Retail, SpartanNash. “The technology and design of the MFC will allow us to be three to four times more efficient than ordering in-store. The new process increases our already excellent service effectiveness and offers our Fast Lane customers even more variety and assortment – all the advantages that we are happy to introduce as a result of the MFC. “
Fast Lane orders can be placed through shopthefastlane.com.
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