Free cookies Friday as Crumbl Cookies opens in Grand Rapids

GRAND RAPIDS, me. (WOOD) – West Michigan’s first Crumbl Cookies celebrate their grand opening in Grand Rapids on Thursday.

The gourmet biscuit company on 28th Street SE in the shops in the CenterPoint mall held a soft opening on Wednesday. Owner Tami Lemay said she saw more customers come through the doors than she expected, although the excitement had been increasing for a while.

(A photo by Eva Buechler shows franchisee Tami Lemay admiring her first Crumbl Cookies storefront in Grand Rapids.)

“People have been knocking on my door for the past three weeks,” Lemay said.

Lemay said she grew up in the restaurant business but this is her first business since she had the first of her four children 27 years ago.

“They said to me, ‘Mom, when are you going to do something for yourself? Do it! ‘”Said Lemay. “Now they are all here to support me … they all flown in so it was really cool.”

Lemay fell in love with Streusel Cookies while living in Utah where the cookie company started. She says her family enjoyed watching Crumbl Cookies every Sunday night unveil their four specials of the week that they would inevitably order from the store near their home.

Lemay went one step further in June 2020 when she applied to be a franchisee with three stores. Two months later, she got her wish.

(A photo by Eva Buechler shows the sign for West Michigan’s First Crumbl Cookies on 28th Street SE in stores on Centerpoint Mall in Grand Rapids.)

Lemay says she decided to open her business in West Michigan because her husband is from Michigan and her in-laws live in Spring Lake.

“We love this area,” she said.

Lemay’s first cookie shop is located on the storefront that previously housed Motherhood Maternity – a clothing retailer that has closed all of its brick and mortar stores Only survive online after filing for Chapter 11 Bankruptcy. Demolition of the interior began in late November, and the contractors finished their work a few weeks ago.

Crumbl Cookies Grand Rapids Store will close Opening week Friday by pampering visitors with a free chocolate chip cookie when they download the Crumbl app. Customers can also listen to live music from a DJ and spin freebies when they purchase a dozen cookie party packs.

(A photo by Eva Buechler shows franchisee Tami Lemay making crumbl cookies in her shop in Grand Rapids.)

Lemay expects to have her next store next to Trader Joe’s at 5097 Century Ave in mid-June. to open in Kalamazoo. She’s still restricting the location for her third store, which she plans to open in September or October.

Crumbl Cookies was co-founded by Jason McGowan, who used his experience in the technology industry to “test the path to the perfect cookie” with his cousin Company website. Since then, the Crumbl Cookies recipe list has grown to include more than 120 different cookies, which can be served warm or chilled.

While the menu changes weekly, Crumbl Cookies’ milk chocolate chips and chilled sugar cookies are always available, along with ice, milk and water.

Crumbl Cookies’ first store opened in Logan, Utah, in 2017. Since then, the company has expanded to 178 locations in 31 states, including two more Michigan shops on the Detroit subway.

Grand Rapids Crumbl Cookies is open Monday to Thursday from 8 a.m. to 10 p.m. and Friday and Saturday from 8 a.m. to midnight. For more information, including the menu, see https://crumblcookies.com/grandrapids.

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