Eight regional craft beers advance at Quarantine Madness 2.0 | Business
CADILLAC – Sixteen craft beers on the wall in the northern Lower Peninsula are now eight after the first round of online voting in Michigan Beer Drinker Quarantine Madness 2.0.
At the second annual March Madness-style tournament to determine the state’s best craft beer, the first 16 entries in the bracket for the northern lower peninsula were cut in half.
And just like with NCAA basketball, there were some issues with the region in the first round. The breweries were sown in each region according to the number of Facebook likes.
In the bracket of the northern lower peninsula, two Traverse City breweries – North Peak Brewing No. 1 and Workshop Brewing No. 3 – failed to advance to the second round.
“Some of the underdogs had big shows and used social media, pushed their way into the second round, and knocked out some of the heavyweights,” said Kim Gabara, owner of Michigan Beer Drinker, who runs the competition.
Voting on Facebook for the second round in the Northern Lower Peninsula and Upper Peninsula will begin on Monday. The voting is open for three days.
The 64 craft beers that started the competition are divided into four regions: Northern Lower Peninsula, Upper Peninsula, Southwestern Lower Peninsula and Southeastern Lower Peninsula.
Voting began on March 21 at https://www.facebook.com/mibeerdrinker/ to determine the winning beer that would advance in the individual elimination tournament. Gabara said the online voting will take five weeks.
In the second round of the Northern Lower Peninsula, the breweries and beer matchup results are:
- Juniper Rye IPA from Earthen Ales in Traverse City versus Psychedelic Cat Grass IPA from Short’s Brewing Company in Bellaire / Elk Rapids
- GoodAle Donut Cream from Rolling Oak Brewing in Grayling vs. First Curve IPA from Ludington Bay Brewing Company
- 45’s IPA from Austin Brothers Beer Company in Alpena against Kayak Attack from Big Buck Brewing in Gaylord
- Copper Harbor Ale from Midland Brewing Company against Whiled Away IPA from Stormcloud Brewing Company in Frankfurt
In the first round, the results of the breweries and the beer matchup were:
- Juniper Rye IPA defeated Tropical Diabolical IPA of North Peak Brewing Company in Traverse City
- Psychedelic Cat Grass American def. Scoop Stout – Imperial / Double Milk from Five Shores Brewing in Beulah
- GoodAle Donut Cream defeated 20 Pound Sledge American IPA from the Workshop Brewing Company in Traverse City
- First Curve IPA defeated My Chest Hurts IPA from Snowbelt Brewing in Gaylord
- 45’s IPA defeated Pen Hopper IPA from MiddleCoast Brewing Company in Traverse City
- Kayak Attack defeated Hell’s Half Mile of the Tri-City Brewing Company in Bay City
- Copper Harbor Ale defeated I Fear No Beer Imperial IPA from the Alcona Brew House in Harrisville
- Meanwhile, IPA defeated Real Rock Lager from the Stiggs Brewing Company in Boyne City
“Winners” will only be determined by voting on Facebook. Gabara said one of the smaller breweries involved in the “socially motivated” competition was Rolling Oak Brewing in Grayling.
“You are really in high gear,” he said.
Gabara said there is no cost for breweries to attend. He said breweries market themselves to get as many votes as possible to move forward.
A late addition to Quarantine Madness 2.0 is the chance to win one of four wall-mount bottle openers with magnetic cap catchers, one for each region. The winners will be drawn at random to win if they share the post and include a picture of one of the breweries in that region in the comments.
In the 2020 opening competition, Tangelo Dream IPA from Ludington Bay Brewing Company won the Northern Lower region, but lost in the semifinals to Drift North IPA from Cold Iron Brewery in Ironwood.
Oxford’s HomeGrown Brewing Company’s Zephyros New England IPA won the Southeast Lower region before losing to Drift North in the final.
Pontius Pilate New England IPA from Beer Church Brewing in New Buffalo won the Southwest Lower.