Cincinnati Bengals are only NFL team worth less than Detroit Lions in 2022

ALLEN PARK — The Detroit Lions remain near the bottom of annual rankings measuring how much each per sports franchise is worth. Detroit ranks 31st of 32 NFL teams, with Sportico valuing the franchise at $2.86 billion.

There are 16 NFL franchises worth more than $4 billion. The average team is worth $4.1 billion, an 18% increase from last year. According to the available information, the Lions have slotted 31st of 32 teams every year since 2016. While not much has changed when compared to the rest of the league. At least that number continues moving in the right direction.

Sportico reports it made these valuations based on interviews with more than 30 bankers, lawyers, team executives, owners and consultants, not to mention available public disclosures.

The Dallas Cowboys top the list, not just for NFL teams but all per franchises, at $7.64 billion. That’s $630 million more than the second-place New York Yankees and nearly $2 billion more than the Los Angeles Rams.

“The NFL outperformed revenue expectations in 2021, on both the local and national side,” Sportico reports. “Fans returned to stadiums in force, following a season of almost no spectators because of COVID-19 protocols, while sponsors flooded into the sport, with league partnership revenue up 23%, per IEG. The 32 teams generated $17.4 billion in cumulative revenue, including 64% from equally shared national streams, up from $12.4 billion in 2020. The 2021 revenue tally is nearly twice that of its closest competitor, the NBA.”

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Related: Detroit Lions owner Sheila Ford Hamp joins USA Football board of directors

Sheila Hamp has run the Lions for two seasons, replacing her mother, Martha Firestone Ford, before the 2020 campaign. Firestone Ford took over following the death of William Clay Ford in 2014.

Hamp officially took over as principal owner in 2020, then fired general manager Bob Quinn and head coach Matt Patricia a few months later. She then hired Brad Holmes as general manager and Dan Campbell as head coach, not to mention rolling out a more collaborative organizational structure.

“Now, from Sheila’s perspective, who is really who I deal with on a constant basis — to have your owner in the building and to be here and to know — she knows who we are,” Campbell said back in June. “She knows the issues that we have as it pertains to — it could be anything from players to concepts to — it doesn’t matter- — man, it could be what’s going on in the weight room because she’s around and she’s hearing all of it. So, she knows from our own perspective, Brad and myself, as to how we feel about certain things, where we feel like we need to go, where we feel like we’re deficient, where we feel like we can really — and I just think when that’s the case — man, I think that’s a recipe for good things to happen, and so having her around is big.

“I’ll ask for your input too. The last thing she wants to do is ever feel like she’s butting in and sometimes I wish she would butt in and so she’s been great, she really has. We’re a year later and I couldn’t ask for anything better than her for an owner. I trust her and she’s one of the people that I want to win for.”

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